People outside of the marketing sphere may be surprised by how much thinking goes into the actions we take as an industry. When people listen to other business or marketing podcasts, there is a focus on tactics, but without a clear plan of action, these tactics are often in vain. Troy approaches marketing from a more strategic viewpoint, bringing actionable advice tempered with analytical thinking. His positive motivational style pumps me up as a marketer and reminds me to take a step back, think about why I employ the marketing tactics I do, and that makes me a better marketer. Hell, it makes me a better business person. 10/10 would listen again.
Aug. 19, 2021 by Dave I. on Apple Podcasts