iDigress with Troy Sandidge

iDigress with Troy Sandidge

Want to grow and scale your business with more clarity, strategy, and sustainability?

The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model
iDigress with Troy Sandidge
151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model
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Recent Episodes

151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model
June 7, 2026

151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model

AI is changing everything, but the businesses that survive will not just be the smartest. They will be the most adaptive. The M.A.S.S. Effect Business Model breaks down how media, assets, strategy, and systems can help futureproof your business, create retention, build trust, and scale without cons…
150. The Diary Of A CMO Part 2: Become The CMO AI Can’t Replace. Why More MarTech Won’t Fix Bad Marketing With Matt Hummel [Master Class]
June 1, 2026

150. The Diary Of A CMO Part 2: Become The CMO AI Can’t Replace. Why More MarTech Won’t Fix Bad Marketing With Matt Hummel [Master Class]

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams...
149. The Diary Of A CMO Part 1: Trust The Buyer, Know The Customer, & Simplify How You Market With Matt Hummel [Master Class]
May 29, 2026

149. The Diary Of A CMO Part 1: Trust The Buyer, Know The Customer, & Simplify How You Market With Matt Hummel [Master Class]

Marketing has gotten louder, more automated, more data obsessed, and somehow less human. Matt Hummel, CMO of Pipeline360, breaks down why great marketing still starts with trusting the buyer, understanding the customer, and simplifying how you market. If your strategy is chasing signals but missing…
148. AI Didn’t End Hustle Culture, It Rebranded It. Part 2: Does Your Life Capacity Match Your Growth Capacity?
May 18, 2026

148. AI Didn’t End Hustle Culture, It Rebranded It. Part 2: Does Your Life Capacity Match Your Growth Capacity?

AI can increase output, but it cannot replace discernment, awareness, rhythm, or the human operating system behind the work. The obsession with velocity, volume, automation, and endless sprinting raises one critical question: if your output keeps scaling but your life capacity cannot hold it, is th…