140. Face The Storm. Become Something Else: Activate The Bison Theory Of Transformation!
Avoidance isn’t neutral. It compounds. This episode breaks down the brutal loop of avoidance → anxiety → energy drain → inaction, and why facing the storm is the fastest path to change. Using the “bison theory,” Troy challenges you to stop stretching the pain and start moving through it, because what you run from pursues you, and what you face transforms you!
Let's unpack a truth most people don’t want to admit: the thing you’re avoiding is action. When you leave inaction untouched, it does not sit quietly. It grows. It drains you. And it quietly reshapes your life through mental drag, stress, and procrastination.
Unaddressed conversations don’t sit still. Ignored decisions don’t pause. Delayed action doesn’t disappear. It compounds. It leaks energy, creates anxiety, and slowly trains your nervous system to stay stuck. In this episode, Troy introduces the Bison Theory, a counterintuitive truth rooted in real behavior: while most animals run away from storms and stay trapped in them longer, bison run straight into the storm, shortening how long they suffer. This episode isn’t about hype or grit for grit’s sake. It’s about why facing the thing you’re avoiding is the fastest path to transformation, and how movement, not certainty, is what breaks the loop. If you’ve felt the weight of indecision, the drag of unfinished business, or the mental exhaustion of too many open loops, this conversation will feel uncomfortably familiar in the best way.
This Episode Covers:
- Why avoidance is active, not neutral, and how it quietly compounds stress
- How “direction determines duration” when it comes to pain and change
- Why facing the storm creates momentum even before clarity shows up
- How anticipation of pain often hurts longer than the pain itself
- The real reason action restores energy faster than motivation ever will
- How to stop negotiating with reality and start reclaiming agency
- Why transformation begins the moment you turn toward what you’ve been running from
Beyond The Episode Gems:
- Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
- Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
- Discover All Podcasts On The HubSpot Podcast Network
- Get Free HubSpot Marketing Tools To Help You Grow Your Business
- Grow Your Business Faster Using HubSpot's CRM Platform
Support The Podcast & Connect With Troy:
- Rate & Review iDigress: iDigress.fm/Reviews
- Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
- Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
- Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
