86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part One of a Two-Part conversation where you'll learn:

• How social media stacks up against other marketing channels
• Reasons to double-down on organic social media, now more than ever
• The 3 metrics you should build into every social media campaign
• How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

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See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

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