27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!
Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the pain point they've been experiencing stranded in the desert. The sales process should be a no-brainer under the right conditions, positioning, and message.
This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.
As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message.
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