Jan. 30, 2022

Ep 45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.

Ep 45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.

This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.

I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.


This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.  

I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.

I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.

Please don't forget to leave a review of this podcast if it has brought you value for you and your business!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.

Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

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