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Episodes (20)
Episodes
102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
March 25, 2024
Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress... I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are po…
![102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]](https://image.simplecastcdn.com/images/5d0f857a-3f05-482b-8c82-d1418b859ac6/b90bda35-56ba-44c6-9385-493ea833d858/3000x3000/susan-scot-troy-podcast-thumbnail-2024.jpg?aid=rss_feed "102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]")
103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
March 25, 2024
This is Part II of our Masterclass episode series on the A.I. Revolution and practicality for marketers! I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations t…
109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]
July 12, 2024
What makes someone pay to come to an event? Become a customer? Watch or read your content? Give a business referral?
The answer is simply the experience one has. How do we cultivate an experience that connects the mind to say yes logically and the …
![109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]](https://image.simplecastcdn.com/images/5d0f857a-3f05-482b-8c82-d1418b859ac6/bf6c2293-9608-477a-b757-4b11d5ecf934/3000x3000/idigress-podcast-coverart-v5.jpg?aid=rss_feed "109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]")
110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection
July 18, 2024
Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.
119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You
Aug. 22, 2024
Just like in American Idol, not everyone makes it to the next round to become a client in your business. This episode will teach all about the concept of forcing prospecting clients and customers to audition to become one. This isn’t about playing h…
120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper!
Oct. 2, 2024
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.
121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing
Oct. 2, 2024
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.
122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities
Oct. 3, 2024
In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the c…
123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass]
Oct. 25, 2024
Focusing on the three key distinctions—what you see, what the market thinks, and what your ICP believes—can help you gain the clarity and insights necessary to recalibrate your approach to growth. Explore the practical shifts you need to make to bet…
124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business
Nov. 15, 2024
Why are you still in the comfort zone? It’s holding back your business growth. Over 50% of businesses fail because they resist change, blame external factors, and repeat the same mistakes over and over again. In this episode, discover why clarity, a…
125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done!
Dec. 17, 2024
What’s your million? A million can mean everything or nothing, depending on how you look at it.
For me, surpassing one million downloads felt impossible—until it wasn’t.
In this episode, I dive into what chasing your million really means and whateve…
126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025!
Jan. 1, 2025
Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're t…
127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025!
Jan. 16, 2025
Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work?
Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.
128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead?
Jan. 29, 2025
Want to grow your business faster? Slow down. In a world obsessed with speed, the most overlooked marketing strategy is patience. In this episode, we explore why stillness is a competitive advantage, how rushing can kill your results—and oh yeah, Ti…
129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More →
Jan. 31, 2025
Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying dec…
130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]
Feb. 18, 2025
Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach?
For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close hig…
131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]
Feb. 19, 2025
Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.
In this masterclass episode, Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves,…
132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]
Feb. 21, 2025
Your brand name isn’t just a name, it’s your gateway to capital, credibility, and growth! In this Masterclass Part 2 episode with branding strategist Evante Daniels, Founder of Seeqer, we break down the science behind branding success for Black bus…
133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]
Feb. 21, 2025
Your identity isn’t just a statement—it’s a strategy. From hoodies to hip-hop, from cultural influence to corporate boardrooms, the way you show up shapes your brand, market perception, and profitability. In this Masterclass episode, Evante Daniels …
134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass]
Feb. 28, 2025
DEI isn’t just a moral stance, it’s a business imperative.
In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities…
102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
March 25, 2024
Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress... I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are po…
103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
March 25, 2024
This is Part II of our Masterclass episode series on the A.I. Revolution and practicality for marketers! I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations t…
109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]
July 12, 2024
What makes someone pay to come to an event? Become a customer? Watch or read your content? Give a business referral?
The answer is simply the experience one has. How do we cultivate an experience that connects the mind to say yes logically and the …
110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection
July 18, 2024
Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.
119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You
Aug. 22, 2024
Just like in American Idol, not everyone makes it to the next round to become a client in your business. This episode will teach all about the concept of forcing prospecting clients and customers to audition to become one. This isn’t about playing h…
120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper!
Oct. 2, 2024
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.
121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing
Oct. 2, 2024
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.
122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities
Oct. 3, 2024
In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the c…
123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass]
Oct. 25, 2024
Focusing on the three key distinctions—what you see, what the market thinks, and what your ICP believes—can help you gain the clarity and insights necessary to recalibrate your approach to growth. Explore the practical shifts you need to make to bet…
124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business
Nov. 15, 2024
Why are you still in the comfort zone? It’s holding back your business growth. Over 50% of businesses fail because they resist change, blame external factors, and repeat the same mistakes over and over again. In this episode, discover why clarity, a…
125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done!
Dec. 17, 2024
What’s your million? A million can mean everything or nothing, depending on how you look at it.
For me, surpassing one million downloads felt impossible—until it wasn’t.
In this episode, I dive into what chasing your million really means and whateve…
126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025!
Jan. 1, 2025
Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're t…
127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025!
Jan. 16, 2025
Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work?
Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.
128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead?
Jan. 29, 2025
Want to grow your business faster? Slow down. In a world obsessed with speed, the most overlooked marketing strategy is patience. In this episode, we explore why stillness is a competitive advantage, how rushing can kill your results—and oh yeah, Ti…
129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More →
Jan. 31, 2025
Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying dec…
130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]
Feb. 18, 2025
Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach?
For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close hig…
131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]
Feb. 19, 2025
Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.
In this masterclass episode, Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves,…
132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]
Feb. 21, 2025
Your brand name isn’t just a name, it’s your gateway to capital, credibility, and growth! In this Masterclass Part 2 episode with branding strategist Evante Daniels, Founder of Seeqer, we break down the science behind branding success for Black bus…
133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]
Feb. 21, 2025
Your identity isn’t just a statement—it’s a strategy. From hoodies to hip-hop, from cultural influence to corporate boardrooms, the way you show up shapes your brand, market perception, and profitability. In this Masterclass episode, Evante Daniels …
134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass]
Feb. 28, 2025
DEI isn’t just a moral stance, it’s a business imperative.
In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities…