Episodes

It's no secret that most people are terrible at selling. This episode will provide you with an in-depth take on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.

This is Part II of our Masterclass episode series on the A.I. Revolution and practicality for marketers! I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI is already and will be infused with our daily lives and how we can apply it to help grow our businesses in equitable ways.

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress... I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI is already and will be infused with our daily lives and how we can apply it to help grow our businesses in equitable ways.

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

One Hundredth Episode! We made it iDigress Listeners! Thank you to everyone!

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

It's a new year. It's a new season. But will you achieve new growth?

Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully.

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar? Let's talk about how to navigate that part!

Your marketing sucks... respectfully. But let's talk about the reasons it may be failing you and what you can do about it.

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?

Why do many business leaders expect other people to just "understand" their value in the marketplace? I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate. Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business value and demand in the market. You must understand the facts and seek the truth in order to operate, market, and sell accordingly.

Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

90% of all business ideas will fail miserably. Most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. Let's discuss how to be part of the 10% that actually makes it work!

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode is Part Two of the conversation that pulls from a live interview webinar with Agorapulse.

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode is Part One of a Two-Part conversation that pulls from a live interview webinar with Agorapulse.

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. The full recording with answers from all of the panelists is in the show notes.

Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money.

Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode is all about challenging you to be vulnerable about who you are, where you are, who you want to be, where you want to be, and what you need to become, build, and remove to get there.