Episodes

If you want this business to be successful as bad as you want to breathe, you're going to have to optimize your selling process. Simplify how you sell by tackling the things you can control and letting go of the things you can't control. The quicker you're able to qualify and disqualify your sales …

We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final pictur…

Strategy is power.Strategy leads to growth.Strategy leads to revenue. Strategy leads to sustainability.Strategy leads to scalability.Strategy leads to success.Ask yourself, what's your strategy?If you hesitated, you may not have an effective one.

Many times we've got our blinders on and we can not see the vision. We can't see the vision, we won't believe, and that literally saps our energy. We have no energy, we have no hope. We have no hope, we have no momentum or motivation to do anything.

The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.

"I am destined for greatness and failure is part of the journey to greatness."Did they give you chills? Are you pumped? Are you excited?We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be …

The mind is the most powerful muscle we have in our body. Imagine if we were to use 50% of our brains, we'd all be space engineers, and we would be smarter people. In today's episode, we're talking about mindset shifts for your business.

Marketing strategies are always changing, always evolving. How can we break through these cement walls?

Some of the world's richest and most influential politicians, celebrities, tech, moguls, and companies were the subject of a massive Twitter hack: Barack Obama, Elon Musk, Jeff Bezos, Michael Bloomberg, Floyd Mayweather, Apple, Uber, Wendy's, and Bill Gates were among some of the accounts pushing o…

2020. It was probably the epiphany of failure for many. The truth of the matter is, you will never understand how amazing success feels if you don't go through the valleys that failure puts you in.Failure. It's a reality we all face. It comes with every success story ever told. There is no escapi…

Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Stra…

What is the difference between Traditional Marketing and Growth Marketing? How do they coexist?And how does making the shift from Growth Marketing to Traditional Marketing, put me in a better position with a better marketing plan as an overall business infrastructure?

Everyone says "give value" but what does that even mean in business? First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and social benefits a customer, company receives in exchange for …

Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversi…

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.How do we become more direct with our messaging, branding, positioning, marketing, and selling?

3. 2. 1. Do you shoot your shot like Kobe or pass the ball like Stockton?Black guy talking basketball?Yes.But it's not what you think.It's all business...How does the art of basketball help you with growing your business? Tune in to find out.This is episode 11, #basketball

What is the future of marketing?Where is marketing going?How should I market in 2021?Technology is changing.Socioeconomics is changing. We're living in a pandemic.This all influences consumer habits and, consequently, marketing. People have pushed the four P's forever.The future of …

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of sur…

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.This is episo…

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.This is episode number seven, #MarketingSystems

If someone asked you what your purpose is, what would you say?

Perfection is an illusion.Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch somethi…

What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. In this episode, we're going to talk abo…

Do you think of your business as a premium brand? How much is your brand truly worth? Positioning yourself is essential to your business sustainability and development. Discover how to market yourself as a premium brand and how to apply P.A.M.This is episode three, #Positioning.