Episodes

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer. Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable. You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.

Whatever your business is, whatever product or service that you sell, whatever experience that you provide, it's a whole new world. I want you to think that way. You're offering a whole new world. Get on the magic carpet. Go for a ride. Take them by the hand while you're on these sales calls. That's what you're doing. You're offering a whole new world.

It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.

Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things. In this episode, learn the three strongest techniques I give to my clients that will contribute to achieving growth in your business!

It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service.

Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the pain point they've been experiencing stranded in the desert. The sales process should be a no-brainer under the right conditions, positioning, and message.

If you want this business to be successful as bad as you want to breathe, you're going to have to optimize your selling process. Simplify how you sell by tackling the things you can control and letting go of the things you can't control. The quicker you're able to qualify and disqualify your sales prospects, the more time saved, the less energy wasted, the more potential money can be earned.

We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we have to do is put it together piece by piece. This is strategy execution. Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth. All of these pieces together will complete the vision you so desperately want to build through your business. You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable. In stacking these strategy solutions, we'll accelerate the completion o…

Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one.

Many times we've got our blinders on and we can not see the vision. We can't see the vision, we won't believe, and that literally saps our energy. We have no energy, we have no hope. We have no hope, we have no momentum or motivation to do anything.

The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.

"I am destined for greatness and failure is part of the journey to greatness." Did they give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great. But here's the thing, we sometimes don't realize what is required to be great.

The mind is the most powerful muscle we have in our body. Imagine if we were to use 50% of our brains, we'd all be space engineers, and we would be smarter people. In today's episode, we're talking about mindset shifts for your business.

Marketing strategies are always changing, always evolving. How can we break through these cement walls?

Some of the world's richest and most influential politicians, celebrities, tech, moguls, and companies were the subject of a massive Twitter hack: Barack Obama, Elon Musk, Jeff Bezos, Michael Bloomberg, Floyd Mayweather, Apple, Uber, Wendy's, and Bill Gates were among some of the accounts pushing out tweets, asking for millions of followers to send money to a Bitcoin address. Livestreamer and social media expert Eddie Garrison called an immediate Ask The Strategy Hacker to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.

2020. It was probably the epiphany of failure for many. The truth of the matter is, you will never understand how amazing success feels if you don't go through the valleys that failure puts you in. Failure. It's a reality we all face. It comes with every success story ever told. There is no escaping it to obtain success. You must fail.

Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.

What is the difference between Traditional Marketing and Growth Marketing? How do they coexist? And how does making the shift from Growth Marketing to Traditional Marketing, put me in a better position with a better marketing plan as an overall business infrastructure?

Everyone says "give value" but what does that even mean in business? First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and social benefits a customer, company receives in exchange for the price it pays for a market offering. In layman's terms, give value to get value. There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful.

Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability.

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales. A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers. How do we become more direct with our messaging, branding, positioning, marketing, and selling?

3. 2. 1. Do you shoot your shot like Kobe or pass the ball like Stockton? Black guy talking basketball? Yes. But it's not what you think. It's all business... How does the art of basketball help you with growing your business? Tune in to find out. This is episode 11, #basketball

What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing. We're living in a pandemic. This all influences consumer habits and, consequently, marketing. People have pushed the four P's forever. The future of marketing is going to drop the Four P's (product, price place, and promotion) and elevate the Four E's. This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. More on this in Ep 10, #Future

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias. Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking. There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow. People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through t…