Episodes

Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond? 70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.

Do you want to generate more growth for your business? Of course, you do. The biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination.

Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know? Is your organization even running and tracking things in an optimal way for you to know what's working and what's not? The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.

On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly.

iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.

Many of you are making noise but not saying what your ideal audience wants to hear. You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception. You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.

We made it to Episode 50! In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development.

Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.

Let's be honest, scaling a business is not for the faint of heart. It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence. In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth. On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.

Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money. Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it. This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want. P.S. Want a chance at $50,000 for your business? I share an opportunity on how this episode, so listen up!

There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything. The three things are awareness, accountability, and action. This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business. This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business. I ask that you listen with an open mind with the intent to understand. This is episode 46.

This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.

If you are trying to market and sell something, you are in the behavioral science business. Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow. If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.

There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'

Do you charge by the hour or by the project? Are you making the money, getting the business, generating the leads and opportunities you want? If you hesitated or your answer is no, it might be time to sincerely change some things. In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results?

The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!

Do you believe you can achieve a level of growth you've never seen? To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind. But you have to elevate your growth mindset in order to reach that higher level of growth and success. This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently. This is Episode 40, #UnlimitedGrowth.

Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Your marketing? Will work for your audience? Let's tackle one of the greatest debates in marketing, which is more important: quality or quantity?

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? But my question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.

In today's episode, I'm going to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.

Tired of knocking at the door of opportunities waiting for something to open? Aren't we all. Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking. This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message so be prepared to go on a mental journey! This is episode 36, #KeepKnocking

Swagger is such a powerful word, yet oftentimes misconstrued. The way I see it, businesses, brands, and people with a certain level of swagger typically win. And who doesn't want to be a winner? But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams? Swagger is imperative to win. Swagger separates you from the competition. Swagger makes you memorable. When you're memorable you stay top of mind. But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc. This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy. This is episode 35, #ReleaseTheSwagger

Optimize Your Customer Journey. Rebuild Your Marketing & Sales For Sustainable Business Growth. Stop marketing for fans. Start marketing for money.

Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding, how you articulate yourself, how you position yourself, and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.