Episodes

We made it to Episode 50!In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and tran…

Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribu…

Let's be honest, scaling a business is not for the faint of heart.It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.On…

Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.This episode is a fast pace, …

There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.The three things are awareness, accountability, and action.This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning ho…

This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show you how understanding mental accounting, fric…

If you are trying to market and sell something, you are in the behavioral science business.Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and servi…

There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'

Do you charge by the hour or by the project?Are you making the money, getting the business, generating the leads and opportunities you want?If you hesitated or your answer is no, it might be time to sincerely change some things.In this episode, I'm going to challenge you on your pricing infrastr…

The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in …

Do you believe you can achieve a level of growth you've never seen?To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.But you have to elevate your growth mindset in order to reach that higher level of growth and success.This episode will walk y…

Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Your marketing? Will work for your audience? Let's tackle one of the greatest debates in marketing, which is more important: quality or quantity?

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? But my question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable prof…

In today's episode, I'm going to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the…

Tired of knocking at the door of opportunities waiting for something to open? Aren't we all.Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.This episode breaks down the mi…

Swagger is such a powerful word, yet oftentimes misconstrued.The way I see it, businesses, brands, and people with a certain level of swagger typically win.And who doesn't want to be a winner?But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and…

Optimize Your Customer Journey.Rebuild Your Marketing & Sales For Sustainable Business Growth.Stop marketing for fans.Start marketing for money.

Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the di…

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone…

Whatever your business is, whatever product or service that you sell, whatever experience that you provide, it's a whole new world. I want you to think that way. You're offering a whole new world. Get on the magic carpet. Go for a ride. Take them by the hand while you're on these sales calls. That'…

It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and cre…

Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things. In this episode, learn the three strongest techniques I give to my clie…

It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to ha…

Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the pain point they've been experiencing stranded in the desert. The sales process shoul…