Episodes

Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished.

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year. I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater!

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand who isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80% how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.

The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community.

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? In this episode, I provide a masterclass on how to use LinkedIn to grow your business.

Creating good content consistently leads to conversations that lead to connections that lead to conversions. Your content either needs to make the demand to be valuable, or it meets the demand of the m marketplace to be valuable. Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person.

In this "Ask The Strategy" episode, I talk with JP Hightek about how to create content to increase your GAP — Growth Authority, and Profitability. This is part one of a two-part episode.

Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer.

A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value and will not buy your product or service.

This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host.

This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama, and much more. So let's dive in and talk about it!

Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode.

Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.

Growth in anything requires consistency and productivity in your actions. Stop saying what you can't do and start making the time necessary to do. Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

Everybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential.

Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.

Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.

Are you good at prospecting? Every business must do it, and every successful business is good at it. But the approach and strategy to holistic prospecting have changed drastically. To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.

Many people have a ton of talent. But there aren’t that many who have the discipline, the determination, and the drive to manifest the potential of their talent to an extremely high level. To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours. Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right? But in actuality, that’s a lot of time to invest. Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are!

It is common knowledge that matter exists in three states—liquid, solid, and gas. Water can transition between these states depending on the temperature it is exposed to. Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment. And a big reason for us not growing and taking action comes down to our thinking. Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.

There are only four true currencies out there. And no, I’m not talking about crypto. The four currencies are: 1. Your Time 2. Your Money 3. Your Knowledge 4. Your Skill This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.

Did you know that growing a business is actually difficult? I'm sure you did. But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity? Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. Learn the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.